Crafting Excellence: My Journey in Writing and Editing at 1910 PR

Victoria Reyes, Associate

Writing and editing for 1910 PR has been one of the most rewarding experiences of my college career. As part of the team, I've immersed myself in the world of public relations and content creation, honing my skills in a fast-paced and collaborative environment. It's a hands-on experience where every word matters, and I've developed a deep appreciation for the art of crafting messages that resonate.

When I first joined 1910 PR, I felt a mix of excitement and nerves. Writing and editing for a client-based organization is quite different from typical classroom assignments—there's a real-world impact, and our work represents not only ourselves but also the 1910 PR brand and, most importantly, our clients. From the outset, I was encouraged to find my voice and learn how to communicate in ways that meet the specific needs and goals of each project.

Writing for 1910 PR is about more than just putting words on paper; it's about storytelling. Whether I'm drafting a social media post, crafting a press release, or creating content for a client's website, I've learned how to tell a captivating story that builds connections. My mentors at 1910 PR have taught me to approach each piece with intention. A single caption can represent hours of work as we tailor it to fit a specific tone, audience, and platform.

The editing process is where the magic truly happens. With feedback from supervisors and team members, I've learned to refine my work, stripping away the unnecessary and enhancing what makes the message strong. This experience has helped me develop a critical eye and thicker skin—embracing feedback and seeing each round of revisions as an opportunity for improvement. Collaborating with peers who share their ideas and suggestions has been invaluable, reminding me that great copy often stems from collective effort.

One of the biggest lessons I've learned is that flexibility is key in public relations. We often work on tight deadlines, and priorities can shift quickly. There's no set formula for handling each project; every client has unique needs, and every story deserves a distinct approach. I've learned to adapt, think on my feet, and deliver quality work under pressure—skills I know will serve me well in any field.

My time writing and editing for 1910 PR has been about much more than developing my PR skills. It has taught me to tell stories that matter, how to work effectively as part of a team, and how to connect with audiences in meaningful ways. This experience has deepened my passion for storytelling, and I'm incredibly grateful for the opportunity to create work that resonates with others.