Shelby Wallis, Assistant Director
Edited by: Victoria Reyes, Associate
Public relations professionals often remain a mystery to most. We design eye-catching graphics, analyze data to inform strategies, and transform our clients’ visions into achievable goals, all while juggling everyday responsibilities like preparing dinner and putting the kids to bed.
Understanding the scope of this dynamic field is something I’ve learned firsthand through 1910 PR over two semesters—an experience that has provided invaluable insights for my career and my current position within a school district. Like many others approaching graduation, I find myself at a crossroads when considering post-college plans. While I feel drawn to the classroom to teach and inspire young adults in a K-12 setting, I’m equally intrigued by the possibility of stepping into a communication-focused role outside the school district. Part of this shift in perspective is thanks to my time with 1910 PR.
Working with 1910 PR is both rewarding and fast-paced. It offers a real-world glimpse into what it’s like to work in a public relations firm or any communications role. From interacting with clients to creating and sharing compelling content, every task is an opportunity for growth. Collaboration is key, and we actively support one another to succeed in areas where we may struggle. Serving as both a team leader and an Assistant Director on the Executive Board has been a privilege, and these roles have made me a stronger leader and a more well-rounded individual in any organizational setting.
In my current position with Canyon ISD, I’ve applied many of the skills I developed at 1910 PR. Whether it’s improving collaboration with colleagues, navigating workplace dynamics, or contributing to shared goals through diverse approaches, the lessons I’ve learned have been invaluable. Understanding and respecting different ideas, opinions, and methods are cornerstones of any workplace, and my time with 1910 PR has made me more adaptable and cooperative.
As I consider my future, whether it involves staying within the educational sphere or branching into a new communications role, one thing remains certain: 1910 PR, Dr. Kinsky, and the incredible staff I’ve had the privilege to work with have profoundly shaped me as a public relations professional. Their guidance has prepared me for whatever lies ahead.
Though my path is not yet fully clear, and my heart still weighs its options, I am confident that the lessons I’ve gained through 1910 PR will serve me well in whatever direction I choose to take.
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