(806) 651-2412


West Texas A&M University Sybil B. Harrington College of Fine Arts and Humanities

WT Box 60754

Canyon, TX 79016


How 1910 PR Came To Be


As one of the 14 founding members of what is now 1910 PR, I experienced each groundbreaking moment that shaped this firm. In a matter of months, a 3-hour-credit class developed into a fully-functioning public relations firm that services internal and external clients throughout the area. (HOW COOL?!)

1910 PR was built off of a simple idea from one Dr. Emily Kinsky, 1910 PR adviser and associate professor of communication, to create a student-run public relations firm housed in West Texas A&M University's Department of Communication.

One thing to know about Dr. Kinsky: when she has an idea, nothing gets in the way of her facilitating its completion. So, in spring 2017, a special topics class was offered called Establishing a PR Firm.

The class was rigorous and more challenging than most. Not necessarily because the coursework was more difficult—it was actually super fulfilling because of how real-world it felt—but because of how daunting it was when I sat back and realized that my ideas would directly impact the future of the firm for potentially years.

Our decisions went far beyond a name and logo. We focused on the culture we wanted to build, wrote our mission statement, determined our foundational values, considered how we would build a team every semester with new students, and what overall visions we had for the firm. Pretty lofty questions, if I do say so myself!

With our bright eyes and bushy-tails in hand, we began the most important part: RESEARCH. So. Much. Research.

Multiple guest speakers came to share their stories of building a media-related company. We used that time to pick their brains as much as we could and received a lot of advice from those successful professionals. 10/10 recommend doing this! This advice was instrumental to avoid making simple mistakes.

Each of the members moved on to create a name and logo design to pitch to the class. Independently working to manifest our ideas was both intimidating and very fulfilling. As you can imagine, a lot of thought went into these (a little too much at times @analysisparalysis).

Plot twist: I wanted to name the firm Lighthouse Communications after the Lighthouse trail in Palo Duro Canyon. After researching the name, we discovered other firms with that name, so we went with a classic, timeless option with a deep connection to the University.

Reflecting on the entire process, deciding on a name and logo was kind of the easiest part. Once that was done, a million other tasks began: deciding when we would send out a press release announcing our existence, developing a website and social media accounts, planning a launch party, deciding what clients and work we would begin with, and so on.

Being a part of the research and planning phase of this firm was *waves hands around* magical. We were just a bunch of 20-something-year-olds wanting to do something cool, and the best part is that we DID.