“You cannot buy engagement. You have to build engagement.” Tara-Nicholle Nelson
Social media is a great way to connect with your target audience. Communicating through social media connects audiences you may not have been able to reach in an alternate method, allows them to share your posts, and creates a relationship of trust and reliability, which will gain their loyalty and keep them coming back to use your content.
Why PR and Social Media Go Together
The biggest takeaway from being an account executive during my internship with 1910 PR is the vitality of managing a brand, and managing that brand well. The team that I collaborated with created content for shared media (LinkedIn, Instagram, Facebook) and owned media (1910 PR's website). Throughout this semester we have learned the ropes of what being a PR professional looks like, and adding social media to that mission only amplified the skills we were learning on the PR side of things.
Sam Firoella of Sensei Marketing says it like this: “creating brand awareness, identifying influencers, and managing online reputation are the very skills that public relations professionals are taught and hone in their practices every day.”
How Social Media Works for a Campaign
Social media can turn a lagging campaign around. Creating posts, tracking analytics, and putting on the best face of a campaign draws in the target audience. A brand that used social media to provide aid to a bleak situation was Airbnb in 2021. They teamed up with regional non-profits and were able to obtain housing for thousands of refugees. People shared this on social media which led to many people offering up their own housing/rooms for refugees to take shelter in and people on social media booking rooms in Ukraine to help financially support house hosts.
Using social media for a campaign is also a great way to increase the reach of the message. People are constantly scrolling, so posting content to promote your campaign is a proven way to start reaching people and building relationships.
Comments