BY PAMELA RAMIREZ
An essential aspect of public relations is working to ensure that a particular target audience will receive a client’s message. Considering the one-in-a-lifetime opportunity of adapting messaging regularly due to COVID-19, we amassed a lot of hands-on experience with what it takes to craft and deliver a message to our client’s audiences.
We didn’t just sit around in a classroom and listen to a professor speak for two hours—we participated in a conversation and our own learning experience!
Not only was the class itinerary different from any other class I’ve had, but so was the content and the tools that we learned and worked with. Each student received an iPad, which was equipped with a variety of designing apps, to use all semester. This is just one example of how much 1910 PR invests in us as students and our success.
Aside from the core curriculum aimed at teaching a necessary foundation of the industry, we also worked with a variety of social media platforms and published our work for public consumption.
The most impactful service 1910 PR gives its students is the endless opportunities to lead. We learned how to drive with our strengths and work on our weaknesses. I came into this class with limited knowledge about what it takes to run a campaign, but by the end of the semester, I felt confident enough to take charge and organize campaigns for local organizations.