Beyond the Basics: A Semester of Growth in PR

By Casein Lujan, 1910 PR Associate

It's about time to wrap up this semester, it’s been eventful and long either way. I remember when I was starting this class I had no clue what I was getting myself into. At the beginning, I had no basic understanding of public relations concepts, or how I would interact with a client's work. However later on I would get more of an understanding of it from what Dr. Kinsky had taught us and how we would apply it to our client.

Headshot of Casein Lujan used for the 1910 PR spring 2026 staff directory

One of the biggest areas of growth for me was being transferred from my original group into a new group and in content creation.

Designing posts and engagement with my group have pushed me to be more detail oriented and creative at the same time. Using Adobe Express has made it easier to visualize and execute ideas, and I now feel more confident using these platforms to produce effective content.

Beyond technical skills, I’ve also grown in my ability to collaborate and adapt.

Working with my group for our EPML client has taught me how to communicate professionally and adjust strategies based on feedback. Looking back at my weekly reports, I can clearly see how much more proactive I’ve become.

This class has not only improved my understanding of public relations but has also prepared me for future opportunities by giving me hands-on experience and a stronger sense of confidence in my abilities.