When the Work Became Real

By Victoria Reyes, 1910 PR Assistant Director

There is a difference between completing an assignment and being responsible for work that represents a real client. That shift defined this semester in 1910 PR.

Working with the City of Canyon brought strategy into focus, especially through content centered on volunteerism and community engagement. From planning interviews to organizing monthly deliverables, every decision connected back to how the message would land with the audience. It turned creative ideas into something more intentional and tied directly to community impact.

Photo of the Talking Shakespeare EPML event, provided by 1910 PR assistant director Victoria Reyes

Stepping into the Assistant Director role added a new layer of responsibility. The role required me to keep the team organized, make sure communication stayed clear, and help projects stay on track.

Leading meetings and guiding direction meant balancing details with the bigger picture while also supporting teammates along the way.

That experience also offered a better sense of how the agency’s work comes together and is presented beyond the classroom.

Balancing the role between peer and leader became one of the most valuable parts of the semester and gave a clearer understanding of how an agency operates behind the scenes.

Looking back, there has been a noticeable shift in confidence and approach. Decision-making feels more natural, feedback comes easier, and there is a stronger sense of direction when it comes to content and strategy.

This experience brought together coursework, client work, and leadership in a way that made everything click. It showed what public relations looks like in practice, working through challenges in real time and seeing the results come together.